Third Exercise & Presentation
Part 1 (7–10 pages): Analyse your topic in the following ways:
- Seeing and Looking: How did the image(s) (designs/compositions) catch your attention?
- Impressions: Comment on the use color, line, shape, texture, space in terms of their use in creating an effective or appropriate image
- Associations: Identify the types of visual information employed (identifiable objects and/or figures) and analyse their place and role in the design/composition
- Visual Effectiveness: Consider the intent or purpose of the overall content and composition of the image(s)/designs/compositions - sell a product, tell a story, provide information or educate, protest, entertain, promote pleasure or delight, attract or seduce - and then discuss how the image(s)/designs/compositions are effective in this regard.
Part 2 (3–6 pages): Write a critical analysis of your selected topic describing:
Comment, too, on the parts and/or overall design/composition that failed to interest you. Suggest ways in which the image(s)/design/composition might be improved to increase effectiveness and fulfil the desired intent or purpose.
- your own response to the images/designs/compositions in both visual and psychological terms.
- identify the parts and/or overall design/composition that you found most interesting or provocative
- explain why they affected you in this way
Prepare a twenty-minute presentation of your analysis for oral presentation in the classroom using digital sources for your selected examples